Mindset & Money Mastery for Photographers with Karinda K.
Struggling to make real money with your portrait photography business? Tired of feeling like a "starving artist" and ready to build a thriving, profitable brand without burnout?
Welcome to the Your Magic Year Podcast with Karinda K. — where photographers learn how to simplify their business, master in-person sales, and confidently sell wall art that clients love (and actually buy).
Each week, Karinda shares practical strategies, money mindset shifts, and proven sales techniques that helped her grow a multi-six-figure photography business—while working less and living more. You'll discover how to elevate your client experience, price for profit, and attract clients who are eager to invest in your art.
Whether you're a portrait photographer, pet photographer, wedding photographer, or somewhere in between—this show is your go-to resource for building a sustainable, high-impact photography business that reflects your values.
Join Karinda K., an equine photographer with over a decade of experience, as she helps you go from stuck and overwhelmed to confident CEO.
Mindset & Money Mastery for Photographers with Karinda K.
79. How the Smallest Tweaks Can Change Everything In Your Photography Business with Guest Corrie Lindroos
Join our Free Event Tuesday May 20th at 7:30pm EST. Register here.
Discover how one photographer doubled her sales average with tweaks to her process after already being in business for ten years. Corrie Lindroos, a portrait photographer from Canada specializing in horses, families, and headshots, shares her remarkable transformation from struggling with just six sessions per year to confidently booking 40 annual clients while actually working fewer hours.
The secret wasn't in complex marketing strategies or raising prices, but in counterintuitive techniques like completely eliminating her price list (with no clients ever asking for it), systematizing her workflow, and making subtle changes to her sales approach. Within days of implementing these changes, Kori's average jumped from $1800-2200 to $3800, and she began selling albums for the first time in a decade.
What makes Corrie's journey particularly powerful is her initial skepticism. "I don't think these little tiny changes are really going to make that big of a deal," she remembers thinking before seeing the results firsthand. Now she advocates for following proven systems exactly as taught: "Just do exactly what Karinda says, how she says to do it. Just trust that what she's saying is going to work."
Perhaps most surprising is how Corrie maintains authentic connections while dramatically increasing sales. As a self-described "small town girl" who's "a little rough around the edges," she shares how finding her deeper "why" helps her confidently recommend photography services without feeling "sleazy" - even at personal events like her father's memorial, where she realized the profound importance of family portraits after having no adult photos with her dad.
Through practical examples like drop-shipping products directly from labs (saving time and money) to implementing systematic marketing approaches, this episode offers tangible strategies any photographer can implement immediately to transform their business while creating more freedom and financial success.
Meet Corrie Lindroos
Corrie Lindroos is a portrait photographer based in Canada who specializes in photographing horses, families, and headshots. Despite her growing success, Corrie remains grounded and authentic—proudly calling herself a “small town girl” who’s “a little rough around the edges.” She confidently shares the importance of what she does, knowing her work has lasting impact.
Follow Corrie and see her beautiful work at www.corrielindroosphotography.com or on Instagram at @corrielindroosphotography.
Connect with Karinda!
- Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
- Website
- Photography Business Tune-Up with Karinda K. - Free Facebook Group
- IG @Masteryourmindmoney
Thanks for listening!
Welcome to Mindset and Money Mastery for Photographers the podcast. We help overwhelmed photographers make more money while simplifying their business by mastering their you guessed it mindset and money. Tune in each week for practical and actionable tips to take your photography business up a notch. Let's dive right in.
Speaker 2:Today on the podcast I am chatting with Kori. Kori is one of my coaching clients that recently completed our coaching programs. She started inside your Magic Gear and after about six months she decided she wanted full access to our bigger program, which is called Master your Mind and Money. Kori talks about her journey, her experience, what it's been like. When Kori started working with me, she had already been in business and doing in-person sales for 10 years and she took what I was teaching. She changed her business. She shares in our podcast episode some of the big changes that she made that really made a big difference in her business and helped her double her sales and just her journey and what that looked like.
Speaker 2:So hopefully, throughout this podcast episode, you'll take away some actionable steps of things that you can do in your own business, and also this will give you some more insight into what it's like to work with us. If you've been thinking about it or on the fence but you're unsure if it's right for you, make sure you dive into this episode. I promise you're going to take something away from this. Corey, I am super excited to have you here today on the podcast to chat a little bit about you and your journey, Corey, for those of you that do not know, I met Corey whenever I was invited to speak at PPOC, their national conference, which is Professional Photographers of Canada, and Corey was helping run the conference and I met her there and then she ended up joining my coaching program before I even met her in real life. So, Corey, welcome, and would you mind introducing yourself?
Speaker 3:Yes, my name is Corey Landreus and I'm from BC, canada. I live in a little tiny community referred to as 150 Mile House, which everyone thinks is strange. I am a portrait photographer. I photograph mainly horses and families and headshots. And, yeah, I met you at the conference and it's been a friendship made in heaven ever since.
Speaker 2:I love that. So Corey joined your Magic Year when it first started over a year and a half ago now and then, I think about six months in, she decided to hop on over into our full coaching program because she was like I need more, I want more and she couldn't handle it. So she joined our full coaching program. So, corey, can you tell everyone why you decided to join your magic year or what made you be like, yes, I'm going to dive into this?
Speaker 3:So, like you mentioned, I was assisting with the planning of the conference and we had been given your name from a fellow member, so I was just sort of creeping around your site to see what you do and everything. And then you had just launched your Magic Year and I was like you know what I am going to take this, my business was, I was basically a hobby that was making money, and so, after poking around you know your I was listening to your podcast, I was soaking up all of your free information, and then I was like you know what this sounds so cool and might be the one thing that's going to help me get to the goals I want, and so I signed up.
Speaker 2:I love that. What was your journey like in your magic year? I know you were one that in the early days had access to our five steps to wall art, which now we have combined five steps to wall art in your magic year and they're together permanently forever. So everyone that joins your magic year gets five steps to wall art. I think Corey's journey was kind of part of the reason that I was like this needs to be part of it. So I'm guessing when you joined in you hopped into Five Steps to Wall Art and got through that immediately. Tell me what that was like working through that for you.
Speaker 3:It was interesting because when I was going through the course and, like I mean, I had been doing in-person sales for about 10 years and I was sort of starting to kind of question if I'd made the right decision, because I was, like you know, I don't think these little tiny changes that she's talking about are really going to make that big of a deal.
Speaker 3:And yeah, so it was just, you know, a few tweaks to how I either said something or the order of the process, but my sales after the five steps to wall art went from an average of, you know, 18 to 2200. I think my first one after that was 3800. And it's gone up since then. I love that I was blown away.
Speaker 2:I think what you said is so important. It's like it's the little bitty tweaks that matter, and I've seen that time and time again. It's like you're doing all the right things. You're frustrated because you feel like, okay, I'm making some money, but this isn't enough to pay myself well, or I'm going to be really freaking busy doing a lot of clients to pay myself well with this. And then you're like, what do I need to change? Because it kind of feels like I'm doing it already. What else could there be? And you hear this one little thing that seems so minuscule, like doing something in the wrong order or saying something the wrong way, and you're like there's no way, that's not going to make a difference. And then you try it and you're like, holy crap, that one little piece Was the missing piece, yeah, and it almost doubled your sales overnight.
Speaker 3:Yeah, it was like. When I think back on it it was like I said I was like, oh, I don't know, this doesn't seem, you know, legit. Kind of like how can one little you know order or one little word make a difference? And I mean, I hadn't sold an album, I think in 10 years, and I'm now selling albums.
Speaker 2:Wow, that's amazing. That's amazing. And that selling the albums accounts for a big chunk of your new sales average, right? Absolutely, I love that. That's really cool to hear. So how do you know? Remember how much time it took you to work through five steps to wall art?
Speaker 3:I think it. I think I was through it in about three hours. Okay, so you worked through it really fast. Well, yeah, I um, you know, because I had a little bit of downtime. And then once I, once I realized that your you know system worked so well, then I just everything fell at the wayside right, like my poor family stuff. I just was listening to Corinda like 24 hours ago.
Speaker 2:It's like Cori says all the time she's like my family knows your voice. Also, everybody, just do exactly what Corinda says, how she says to do it. Just trust that what she's saying is going to work, because just do the damn thing. I've heard Cori say that to a lot of people, so I appreciate that.
Speaker 3:Totally. I mean, that was another thing. Right, there were so many things that I wasn't doing in my business. That was uncomfortable, but I just was like nope, corinda told me to do this, so I'm going to have to put on my big girl panties and just do it and, like the, the payoff was next level.
Speaker 2:Like, what was the most uncomfortable thing I made you do, calling my clients?
Speaker 3:on the phone.
Speaker 2:Okay, let's talk about that for a second.
Speaker 3:What difference do you think picking up the phone really made? I think that there was. You know, once I had come up with my sort of info call script and I had practiced it, like I would be up at my barn, you know, telling my chickens my info call, you know, I would go through it with them and I practiced and practiced and then, even when I got on the call, I still fumbled it the first few times but I just felt that when I hit all the touch points, that, I think, was the big thing that made the difference. So when I finally got to the sales session, they already knew, you know, roughly, it was going to cost them about $4,000. This is what the average person bought. That kind of thing Like it was, just knew, you know roughly, it was going to cost them about four thousand dollars.
Speaker 3:This is what the average person bought, that kind of thing like it was. Just, you know, being prepared, that was that was the thing. That kind of that was a big light bulb moment for me, like wow, no, the more they're prepared, the more they spend yeah, I love that.
Speaker 2:Do you feel like most of your selling is done before you even get to the reveal now? Or how does that kind of come into play, like what percentage of your selling you think happens before the reveal versus at the reveal?
Speaker 3:I would say like 97% of the selling has already been done. You know from the info call to, you know all of the email communications that happen up until that point to the actual like. I never even considered sort of selling. I mean that's yeah At the actual session, but it was just even like.
Speaker 2:When I say selling, I mean like just one sentence in the middle of the session, right, Do you feel like the selling now is more organic than it was before, like it just happens, or do you feel like you're? Or do you feel like you're a calculated, sleazy salesperson now with everything you're doing, or do you actually feel the opposite way?
Speaker 3:I feel the opposite, Because essentially all I'm doing is, you know, I'm sort of laying the groundwork in the info call and then I'm just listening to my client and to what they need and want. And then I'm just making sure my client and to what they need and want, and then I'm just making sure it happens. And then by the time you know, and sort of with gentle nudging along the way, you know like I am directing them where I want them to go, without them realizing that this is where we're going.
Speaker 2:Right, for sure, and they're super happy, right Like yeah so do you think that, with your new pricing in your new system and all that stuff, do you think that you've alienated like the clients you had before, or do you feel like you can still serve them?
Speaker 3:I think that I, maybe you know, dropped a few. Most have followed along, you know like, especially because I was shooting families. I have a lot of, you know, every couple of years, people coming back to me and no one has really balked at. My goodness, why is? Why have your prices doubled? Or why have you know, like no one's? No one's questioning it, it's kind of weird.
Speaker 2:Yeah, I love that. Okay, so let's talk about your clients. I feel like you're really busy now you have you're booking more sessions regularly. Um, has anything big changed in your marketing strategy, like?
Speaker 3:now I have one. That was another huge thing. Like I said, I would just I was your typical photographer, I would post the pretty pictures on Instagram. I would, you know, just basically sit by the phone and pray that I would get, you know, a couple of clients this month. And you know, it was all very well, I did I pretty much did nothing to get clients. You know, after taking your big program, you know and learning about all the, you know the different types of marketing and how to look at your calendar and you know how to plan out your year. So the year before I took your magic year, I think I had six clients that summer and then when I took your magic year by November the previous year, I'd already booked out half my calendar of. You know, like I think I have like 40 sessions on the books this year.
Speaker 2:Holy crap, that's amazing. I have goosebumps Like I don't even think I have like 40 sessions on the books this year. Holy crap, that's amazing. I have goosebumps Like I don't even think. I realized you were that booked out. I knew you were busy. That's amazing. So for those of you that are listening in our full coaching program, which I call Master your Mind and Money, we have a marketing course in there. That is really long.
Speaker 3:But so good.
Speaker 2:It's really long. It takes a lot of hours to go through. It's really long. It takes a lot of hours to go through. It's like over 20 hours. I don't even know. It might be more like 30 hours. It's a lot. But when I recorded it my intention was teaching everything I do in my business to market, which is a lot Like it's a complicated process to market. But once you understand the psychology and the logic and the reason and the strategy of all of it and you start working on the little pieces, you book clients like crazy and that shows six clients to 40. You said 47 clients. Is that what you said? I think I have 40.
Speaker 3:I went from 40 to 40. Okay, cool, that's amazing. So no that. And what I love too is there were just avenues I had never even thought of. You know nothing that you taught was, you know, like I didn't feel like I needed to have like a degree in e commerce to understand, right, it was very easy to implement. And what I loved the most was that you taught a system, not just you know, do this, do this, do this and you'll get clients, because I've taken coaching before with you know different programs and things like that, and it wasn't. It wasn't as should I say like you taught the how and the why, not just the do.
Speaker 2:Yeah, that's really that's important to me, because I think that's where I got into like such a bad place in my business was like everybody was saying, do this because I said so and I was doing it and then it would break.
Speaker 2:And when it broke I didn't know what to do next. So I'd go find the next person to tell me what to do and it would work for a while until it didn't, and then it was just like this vicious cycle of always looking for the next magic wand to fix me and my business. And I think I realized that the reason I was like that was because no one was teaching me the how and the why. So as a business coach, I was like I want to teach people the how and the why so that they're confident and hopefully I work myself out of a job right, Like I want y'all to go on and be confident and know what you're doing and be like I don't need the next business coach to fix me a year from now. I can make my decisions going forward and I know exactly how to pivot and shift and adjust and keep an eye on things so that they keep working.
Speaker 3:And the one, the biggest thing, I think, that made me because I mean, obviously, with only six sessions, like I really didn't have the money to take your program. But you know, like we were, you know we were struggling and it was like, oh my God, you know, and my husband was like, how much is this course? And I'm like, no, no, no, but it's gonna work, it's gonna work, I know it's gonna work. So, yeah, luckily, you know he was, he was okay with it because I was going ahead regardless.
Speaker 3:And but, yeah, like I've had, I've had conversations with business coaches in the past, and when I actually say to them like, oh well, you know, how are you doing in your photography business? Oh well, I don't, I don't do that anymore, I just I'm just a coach full time. So then I was kind of like, well, why would you give up a business that was highly successful to coach? Like, like didn't make sense to me. And I was kind of like I don't know if your information is going to be very good, Whereas you you had this huge portrait business that was very successful and making tons of money and and coaching. So I was kind of like, clearly she's doing something right. So let's, let's do this and yeah.
Speaker 2:The rest is history. I love that. I think that's always a struggle and I think I say this sometimes. It's like my portrait business I love and it makes me money, but I feel like I was put on this earth and I'm supposed to be helping people with their businesses because I want them to feel that same way I feel about my portrait business and it's such a struggle, I think for me personally and this is just honest business ownership and I'm sure a lot of you listening to this will face this at one point in time where you have something that you genuinely love and it's your heart and soul and you do it because you love it, and then you have something else that really pays your bills and it's like I do my coaching business because I love it.
Speaker 2:My photography business pays the bills and pays me really well and it's a really delicate balance, juggling the two and the two, and I always laugh and say that my coaching business reminds me what it's like to be in your shoes, because my photography business is really huge and successful and it works and it runs well, whereas my coaching business I'm still learning and I'm still growing a lot and I'm still trying to sort through all of it and all the noise and stuff too. So it kind of keeps me grounded with knowing where y'all are at and remembering the struggle. But tell me, we got to meet in person at Canadian Imaging. You got to hear me speak at Canadian Imaging my first time on stage. When you met me in person, were you disappointed. I'm just kidding.
Speaker 3:You know what's funny? You were a lot taller than I thought you were. That's right. I remember you telling me that it's like oh. I didn't think you were that tall.
Speaker 2:I have this like extreme fear because I remember I went to so many workshops and stuff in person when I was like in my learning phase of my portrait business and I remember meeting like the people hosting the workshop and being so let down by them in person and being like they are not like they are in person, like they are in online they're so nice and online and in person they're jerks. So I'm always so nervous I'm going to meet somebody in person and be like I'm not the same person.
Speaker 2:No, I am the same person At least I try to be so if any of y'all ever meet me in the wild or see me in the wild, do come say hi and talk to me. I am happy to talk. I might take, but I love getting to meet y'all and it was so fun to get to meet y'all and hopefully I'll get to come again to Canada soon or maybe I'll convince you to come to the US sometime, right?
Speaker 3:Well, and I find you were exactly who you know I had been chatting with. So, yeah, there was. There was no difference in you whatsoever. You were exactly the same online as you are in person.
Speaker 2:Well, I appreciate that. That's good. That's my big insecurity about coaching and meeting people. So I have a question. There's something I was thinking about earlier that I wanted to ask you, but I lost track of it. Okay, can we talk about the priceless thing, about ditching your priceless? Yes, that's a good one, because I have a podcast episode about it and people are always like you do what you don't have a price list. So the first question is did you ditch your price list? Did you think I was insane?
Speaker 3:when I said that, and how has that journey been? That would be a yes and a yes. Like I said, I had been like before I joined any of your programs. I was sucking up all of your podcast information and so I was listening to that episode. I can even remember exactly where because I was driving and I can remember the day, and I can remember the day and where I was and I thought, oh, my word, this woman is insane. How is it that you don't provide you know, because every year I would make the really pretty PDFs and all the information and I was like, and she wants me to get rid of it, like just completely, like gone, and but again, I blindly followed your advice and I got rid of my price list and, the most interesting thing about it, no one asked for it. I have yet to be asked for the price list and how long would we say it's been? It's been like a year and a half.
Speaker 2:Yeah.
Speaker 3:Yeah, no one asks and I tell them you know in the info call what it costs, what the average. You know the I do the thing and no one's asked. It's, it's I don't know. To me it was mind blowing Like it was crazy.
Speaker 2:Um. So okay, if there's like one big lesson that you think you've learned, or the most important thing that you think you've learned that you think everyone who's listening to this needs to hear, what would it be? And for the record, so everyone knows that's listening. I am putting cory on the spot. She didn't even know she was recording a podcast until we started our call today and then I was like, hey, let's record a podcast together. So totally on the spot right now.
Speaker 3:Oh, the one big thing I think it was that you're like building systems within your business. That, for me, was like I, like I said, I went from six sessions the one year and was, you know, between life and I have a small hobby farm and a husband and kids, teenagers and I was sort of struggling to manage, you know, even though I only had, like you know this, really really small, you know amount of clients. And then I went, you know, from six to 40. But I'm not working as much, which I think is just insane. Like, how is it that I have working as much, which I think is just insane? Like, how is it that I have, you know, three times as many clients, but I'm doing half the work?
Speaker 3:And that's because you taught me how to automate and when, where to automate, and you know how to streamline it. So, yeah, the systems thing and I'm constantly building out systems now for everything, and it's, it's just streamlined my life. I have more free time to do the things that I want to do, you know, and I don't have to worry. Like my business is, you know, like my social media posts are going out automatically. You know the marketing is is doing its thing, and you know, I'm sitting by the fire drinking my coffee.
Speaker 2:Yeah, it's funny. I actually I don't know if I've ever said this on the podcast I hate the word systems and I hate systems, but I know that systems are necessary to survive. I like making systems to break systems. I'm that person. So when Corey sits here and is like systems I've learned systems that makes me so happy because I struggle with that personally.
Speaker 2:So the fact that you took that away is something big. I think like personally, that is something that I had to learn how to create a process for everything I did and like make it. So I didn't have to think about it a whole lot because I was doing so many sessions a year. Whenever I did 365 Days of Horses my first year in my equine brand. I shot all of those sessions and it was just me. I had somebody that helped me write some blog posts, but the thing that I realized was that I had to get rid of all the fluff in my business and I had to have a way that everything happened in order to survive and that has allowed me to operate at capacities far beyond what most photographers do with the very small team, because there's a process and like even marketing is like a system, like it happens social media. It happens a certain way and there's a certain plan and a certain process and you don't have to think a lot about it, you just do it.
Speaker 3:So I think what you mentioned is key getting rid of the fluff. It's because when I when I would, you know, do a session for a family, they'd put in their order. I would send in the you know, put my order in with my lab. Then, you know, they would send it to my house. I would open it up and look at it, then I would repackage it all pretty and then I'd spend additional shipping and send it up to my client. And then when you're like, no, don't do that, that's just a waste of time, and I thought, oh, but the pretty packaging, oh my God, like I charge a lot of money. The clients are, you know, they're just what, do you mean? Just drop ship it from the lab? Okay, yep, let's do that. And yet no one has been like, oh my God, it came in the box from the lab. Like I'm so disappointed, like I'm so disappointed and it just saved me, like so much time and money.
Speaker 2:Yeah, I'm glad you brought that up because that is one thing. I have had the conversation numerous times with coaching clients. It's like, okay, you don't have time, what can we cut out? What's not important, what's not making you money, what's not making your client's life that much better?
Speaker 2:And we live in this bubble where we think like, oh, we're supposed to do all these things like package our stuff pretty and hand deliver it to our clients. But our clients don't know that. Instead, if we shift the narrative to like you're going to get your portraits really fast because they come directly from the lab to your doorstep, you don't have to meet me, you don't have to see another person, you don't have to put on real pants to come do this. It's fast, it's easy for you. That flips this whole narrative of you have to do the pretty packaging and you have to hand deliver really on. It flips it upside down. But to us we hear everyone saying, well, you have to do this because everyone does this. So then we have this guilt about not doing the thing until we realize that it doesn't really matter, as bad as that is to say.
Speaker 3:No, and it's funny because I was chatting with another. So I have two client bases, I guess you would say. I moved to my community eight years ago now, so I still have clients in my old community and they're six hours away. And then I have my new community, and so I had a photographer say to me well, do you? You don't drop ship to your local clients, do you? And I'm like oh, yeah, yeah, I drop ship to everyone. It doesn't matter if you live next door to me, I'm drop shipping it to you.
Speaker 2:I love it. Yeah, I think like you don't. You don't get to play at a high level by doing what everyone else is doing. You have to be willing to do things differently and stop caring about what everyone else says. You have to do yes, in order to do things differently and bigger, and all of those things which not everyone wants to do bigger. I want to do bigger. I'm doing bigger. I'm doing an insane amount of sessions a year and I love it. But I didn't get here by playing by the rules and I didn't get here by listening to it, honestly, even listening to what my business coach at the time told me. My business coach at the time told me that what I was doing was a stupid idea and I should never do it. And I just say, like, look at me now, right? So I think it's really important to just not hold yourself to what everyone says you should do.
Speaker 3:Well, the other thing that you taught me that was sort of game changing was the whole idea of. Did you post it a hundred times? Changing was the whole idea of, but did you post it a hundred times? You know, because I remember, you know, prior to you know, pre-corinda, I launched, you know, I was looking for more clients and I had this idea and I launched it. I made a landing page and I posted about it I think three times and no one bit, and so I abandoned it and it was like well, obviously no one's interested in that, so let's go.
Speaker 3:So I'm actually bringing it back next year and I'm going to remarket it and relaunch it and I bet you it'll be successful. You know and if it's not, then at least I know that you know from your teachings and how to market and how to promote something that I gave it my all and it literally was a bad idea yeah, I think that's.
Speaker 2:I think that's important. We all too often like put something out into the world and we think like nobody wants this, never mind, I'm gonna delete it, I'm gonna pretend like it never happened. But in all reality, we haven't put it out there enough, we haven't shouted it from the rooftops enough, we haven't exactly told everyone we know. We've just like put a social media post out and expected everyone to see it yeah, and that was.
Speaker 3:that was a huge thing for me. It was like wow, like yeah, three times. I doubt anybody even saw it. Like you know, with the way that social media goes and how quickly and busy everyone's lives are, you know, the beginning of the year I had a promotion going and I had three posts a day and I was so nervous at first, like oh, I'm spammy or I'm, you know, people are going to be so sick of hearing about it and me and blah, blah, you know, and all I got from people like friends, family and potential clients was, oh, wow, you know, like I see you've upped your social media Like no one was. Like you know, oh, my God, corey, like you're too much. So yeah, that was, that was another big game changer.
Speaker 2:That's amazing. So if, what would you say? Because I have a lot of people ask me this what would you say the difference between our your Magic Year program, which is kind of our starter program, and our full program, Master your Mind and Money? How would you describe the difference between the two?
Speaker 3:Your Magic Year is the appetizer year is the appetizer and your master, your mind and money is the full buffet with every type of cuisine you could want and more and dessert.
Speaker 2:I love that. So let's talk about your magic year for a second. In your magic year we have like trainings that we do and sometimes we'll do like Q and a call in there. Um depends on the month. So what were those trainings that we did in your magic year like for you Trainings in your magic year.
Speaker 3:Yes, we did Well when we first. I was your first launch, so we just did mostly the trainings of sitting, like and I remember, I remember one of your it was in the very, very beginning and one of your days it was only supposed to be like a two hour meeting and I think we went for like three and a half hours and you were like I want to keep going, but I don't want to, you know, explode your minds and brains, so yeah.
Speaker 3:So then it got kind of dialed in and we did I think you, we only did up to two hours, didn't we? Yeah?
Speaker 3:normally around two hours, and then we did. Then you introduced the Q and A's and and it was just the perfect balance of cause. Sometimes I find like you know, you're, you're listening to, you know a training, and then you're like, oh, but I'm missing one piece. You know cause, we all learn differently and we all learn at a different rate. And so I found that the Q and A's was that perfect link, you know, to connect everything. If you didn't fully understand what was going on, right, did that answer it? I kind of. I kind of rambled.
Speaker 2:How would you okay so describe the Q&As Like? I think people have experienced a lot of different types of Q&As. Tell me kind of from your perspective, what those are like, if you were trying to explain it to someone.
Speaker 3:Yeah. So basically the Q and A's, you know you could ask any question, like it didn't. You know you didn't have to stay within. I have a. You know we just did marketing. I have a marketing question.
Speaker 3:Like you, you could ask anything. You know, if you had something coming up in your business that was unique to you, that was a time to ask it. And what I loved about the Q&As is I always tried to come up with. I don't even think I've ever had a question in any of your Q&As, but I went to them all even though I didn't have a question, and I still learned so much from other people's questions, or or just you and I just chat, like I mean, cause I think there were a few Q&As that it was just me and you and then no-transcript information from everybody and different genres too, like that's the other thing, that is, you know, I think maybe people don't realize, like because you're an equine photographer, I think they think that they have to be an equine photographer to get the most out of your program, which is so, not true.
Speaker 2:I don't think we even really talk about horses that much.
Speaker 3:No, just us horse people, yeah, just us horse people.
Speaker 2:I love that. Okay, so if somebody was thinking about joining either one of the programs, what advice would you give to them?
Speaker 3:The advice I would give to them would be finish the section you're working on and instantly implement that in your business. That's how I did it, like I didn't just do the whole program and then implement like every module, so like let's just say, okay, we're doing the blogging module, so anything you, you know, taught us, I instantly applied in my business, and I think that's one of the reasons I've had so much success is because I'm actually doing the work and I'm doing the work immediately right. So because it is, there is an insane amount of information. I actually took notes every time I listen to anything and I have like a three inch binder that is literally full. I had to go and buy a second binder to fit all my notes.
Speaker 2:I need a picture of this.
Speaker 3:Oh yeah, I'll have to send it to you because it's crazy, but by implementing it immediately, it's stuck in my head and it has now just become a part of my life and I didn't forget. Right, like I think, if you just carried on and moved on and then went back, I think that would be so overwhelming.
Speaker 2:Well, that's something I tell people. It's like, if you treat this like you're in a classroom setting and you're hearing the information once and only once and you have to take that knowledge and you have to know it because it's important for your survival, treat it like that when you go through it. Because I feel like there's a bit of a culture around courses these days where it's like, oh, I can go back and watch it later or I can just listen to it passively and then I can learn something. And I'm like don't do that. That doesn't listen to it.
Speaker 2:Once, trust that you absorbed the information or took notes or did what you need to do to learn it or implement it. Then move on, because it's not like you're memorizing every bone in a body. It's like you're learning the process of how to build a price list and as you learn that, listen to me teaching you that process. You're doing the work and putting into action, so you know how to do it. You don't need to come back and watch the video 10 times. Hopefully, you should just be able to do it and implement as you go. And then, if you get sticky and you're like, wait, hold on, what did she say about that. You can go back and listen to that one section, yep.
Speaker 3:And I think that, like your big program, I don't think I've ever gone back and re-listened to anything. I don't even think I've gone back and checked my notes, like by listening to it and then immediately implementing it like it was just there. The only course of yours that I do go back is the five steps to wall art, but that's not because I'm not retaining, it's because there are so many. You know, like when you talk about the different, like how to deal with the different buyers. You know your over lover, your under lover, your, you know those kind of things. There's so much in that that you know.
Speaker 2:I will go back and listen and things like that. I love that. That's amazing. There has been so much good information shared. This has been so helpful and fun to kind of go back and relive your journey. I'm glad we were finally able to do this. Is there anything else that you are just dying to share, or is there there a business? One business tip that you wish every photographer knew?
Speaker 3:business tip get on the phone with your client, even if it's uncomfortable, and like, honestly, I am such a dork and my very first info call I literally was, you know, trying to read it off of the paper because I hadn't. I was so nervous and I fumbled and I sounded even more dorkier than normal. But, honestly, like we're all human, and all I did was acknowledge you know what a dork I am. On the phone, sorry, I'm fumbling, you know. And my client, I mean she booked me and she still spent money, so it really doesn't matter, just get out there. And yeah, that is probably I.
Speaker 3:Now I will ask for the business, I will ask for the sale. Before I wouldn't. You know, I would never think to say to somebody you know what we should do this, like you know when was the last time you were photographed? Hey, let's do a session. You know we've been talking about this for years. I mean, like, just do it now. And you know, does everybody say yes, no, but you know some do. And there I go Like, yeah, that would be my thing.
Speaker 2:It's crazy that there's just like little words that I hear you saying that. It's like you've learned how to use those words and you like know them and they're such a big part of your brain now that they just like flow off your tongue so easily. Like saying like why haven't you done it? Let's do it. Like that's something I say all the time and I say it to every person I meet, and I was on this little like marketing.
Speaker 2:Somebody invited me to do like this I don't know, it was like 60 second marketing tip or something like that and that was my tip. It was like ask everybody like have you done this? Why haven't you done it? Let's do it. Like just say that everywhere you go and I do, I say it to everybody and it like my husband's like here we go again, but it will make you more money than anything else. Honestly, it's just calling people in and saying like let's do it, and doing it organically because you care. Like you can't sleep at night knowing that you missed an opportunity to create something that is so powerful and so impactful in their lives but also pays you. So you know.
Speaker 3:And I think, once you find your own voice and your own way, you know, I'm a little, you know I'm a small town girl, you know was raised by a you know truck driver, and you know, so I would say I am a little rough around the edges and you know, with the words, sometimes I choose, but, um, but that, like people don't feel like I'm being sleazy because I'm, it's organically me, but I'm just, like you know, hey, let's do. I was at my father's memorial and I was still asking for sales, like you know, because I'm a family photographer and I don't have any photos of my dad and I together and he's been gone three years and, like you said, right, like it's, it's um, oh, I lost my train of thought anyway, but you know, just being able to talk to people because, oh, that's what it was, because you care, and so I'm at this memorial and I'm talking to people who are like you know, I love your photos, they're so beautiful, and I'm like, well, you know, like I don't have any photos of my dad, so don't end up like me, hey, let's do a session. Yeah, you know, and not one person was like you know, oh, my god, you're sleazy, or you know, they were just like that's so true and you're right and I did, I did book some like, but again, it was more because I cared, because I had just had this experience and I had just learned from this experience that I know there's no photos of my dad and I together as adults, you know, and that's sad, and so I was just sort of talking to people as though I was like don't follow in my footsteps. Do the thing, spend the money, you won't regret it, yeah.
Speaker 2:And I always say, like there's a part of it that is is like we have to make money and this is our livelihood, but there's a part of it that like we're doing this and it's our livelihood because we love it and we care about it.
Speaker 3:Yes, and if you always lean into your heart and your soul and who you are and what you believe in, the importance of that as the primary, true, like motive, the other stuff falls into place and it falls into place naturally but I think that goes back to, you know, the part of the course where we're finding our why and even though that is probably the most frustrating part of the course, where we're finding our why, and even though that is probably the most frustrating part of the entire program, right, you know, because it doesn't, it doesn't happen.
Speaker 3:You can't force it, you can't like, and it's the slowest part too, because you have to kind of sit with it and and like I mean I had tried figuring out my why right from the beginning and to come up with a sales pitch. You know where my my 32nd. This is what I do, and it wasn't my till my last trip down to my old community that we finally nailed it, like, and it's my why, and I totally understand my why, and but yeah, but don't get hung up on that either, like, don't stay on that one, or you'll miss the rest of the program.
Speaker 2:Yeah, that's 100% true. People get stuck there and they hang on to that and they're like I need the answer. But the answer doesn't come right away. Sometimes it takes time and it's a journey, and I think it's a never ending, always evolving type of journey. So absolutely.
Speaker 3:Yeah, do you mind sharing your? Why my? Okay, so here's my. My pitch is is that I am a silent storyteller. I create legacy portraits for people who do not want to be forgotten. I love that.
Speaker 2:So my why is helping people see the magic inside of themselves and the relationships that they have that they oftentimes miss out on they oftentimes miss out on. So, and also in my coaching business, I help people see the magic inside of them as a business owner that they don't see and pull that in out of them, so that way they realize they are capable of being that business owner and there is that sparkle of that inside of them. They just have to reach down and find it.
Speaker 3:So, yeah, and I love that. In the journey to find your why, you're constantly like but why does that matter? With every quite like, you know you think that well, this is why I do what I do. And then you're like but why does that matter? And then you're like uh, but the digging deep, like and just be prepared.
Speaker 2:Yes, hi, my name is Karinda.
Speaker 3:I am a business coach that loves to make people cry, but it's with good intent and I'll never forget because it was pretty new in. I was pretty new into the program and I think there was probably like 25 other people in our Zoom call and there I am like a blubbering idiot.
Speaker 2:I definitely got you on that call, but it was good, it was good, amazing. Well, this has been so good. Thank you so much for all of your time today. If people want to find you and follow along with your journey, how can they find you online?
Speaker 3:I am. My website is Cori Lindros L-I-N-D-R-O-O-S photographycom and I'm on Facebook same thing Cori Lindros Photography as well as Instagram, cori Lindu's Photography. You can find me everywhere.
Speaker 2:I love that and Cori also is known because she does this really cool thing for the Canadian photographers at her house. Can we?
Speaker 3:tell everyone what you do.
Speaker 2:Let's tell everyone what you do there, because I am super jealous of this and I want to become a Canadian PPOC member just so I can come to Camp and Create and hang out.
Speaker 3:So, yeah, one year we just I'm on 10 acres of property, and so what we decided to do I was the BC regional chair for the interior and we had to come up with a summer event, and so what we did was we decided we were going to do a thing called Camp and Create, where photographers come to my property. It's over three days and we camp and then we also have attendee led talks, you know. So I go through who signed up and if they want to speak, they can, you know, put together something. So one year we had somebody teach us all how to shoot the Milky Way, and so at midnight we all went down. There's a little lake just down the road from me and we all walked down there and we shot the Milky Way.
Speaker 3:I've had pet photographers, we've done studio like and we just all get together. There's about, you know, I think I can only accommodate 15 photographers and then their spouses, and it's just a fun weekend of hanging out, you know, learning a little bit, you know, sitting by the fire. We always have fireside chats at night about business and things like that, and it's just a great fun event. We always have a challenge because it is, you know, camp and create, and so, yeah, you have to. You know, like last year we did the challenge, I had about eight items and you pulled out a piece of paper from a jar and you had to pull out two. You got the item and it was things like a roll of toilet paper or a light bulb and then you had to make an image from using those items and then we judge it at the end and you get bragging rights. But yeah, it's just a fun event and yeah, it happens every July.
Speaker 2:I love that, and if you haven't had a chance to attend Canadian Imaging, I highly recommend checking it out. It was so fun to go two years ago and I wish I could have gone this year, but it interfered with my dance studio portraits, but it's really a fun group. If you've been to like imaging in the US, it's huge and massive and overwhelming and there's just so much, whereas Canadian imaging felt like much more intimate and like a smaller gathering of people and everyone knows everybody and it's just a totally different vibe. It was super friendly, so I definitely recommend going at least once for my American friends to go check it out. Also, it's really Canada's way prettier than here, like the places they have their conference.
Speaker 2:I'm like this is so pretty. Why do I live in Texas, where it's flat and ugly and we have gross water with no animals? So you know that's another advantage too. So y'all should definitely go check it out there. Awesome, kori. Well, thank you so much for joining us and I cannot wait to hear an update of how many sessions you end up booking by the end of this year, because it's only May and you have that many sessions booked already. So I'm sure this year is going to be crazy successful for you. So thanks for joining us. Thank you for having me.
Speaker 1:Thank you so much for listening. If you enjoyed this episode and you'd like to support the podcast, please make sure you share it on social media or leave a rating and review. As always, you can check out the links and resources in the show notes over at masteryourmindmoneycom. To catch all the latest from me, you can follow me on Instagram at masteryourmindmoney and don't forget to join our free Facebook group Photography Business. Tune Up with Corinda Kay. Thanks again and I'll see you next time.